About Us

The Story of “What Am I Gonna Wear Today?”

WAIGWT?

Once upon a time, inspired by the question every woman asks herself, a visionary designer founded What Am I Gonna Wear Today? to redefine dressing with confidence, grace, and style.

Crafted from the finest fabrics, each piece blends quality, versatility, and sophistication. From the power of Boss Today to the elegance of Grace Today and the chic versatility of Style Today, every design fits seamlessly into modern life.

With signature asymmetry, WAIGWT? transforms classic silhouettes into bold, timeless statements. More than fashion, it’s a daily ritual—a celebration of self-expression and confidence.

Our Vision for "What Am I Gonna Wear Today?

At What Am I Gonna Wear Today?, our vision is to empower women through fashion that embodies timeless elegance, impeccable quality, and effortless sophistication. More than just clothing, we create pieces that elevate your style, boost your confidence, and move with you through every moment. We aspire to be more than a brand-we are your trusted companion in self-expression, ensuring you shine with grace, power, and unforgettable style every single day.

Our Mission for WAIGWT?

At WAIGWT?, we turn the daily question of “What am I gonna wear today?” into an effortless, empowering experience. Rooted in luxury, versatility, and sophistication, our designs make dressing seamless—elevating confidence, self-expression, and timeless style. Crafted from premium fabrics with meticulous tailoring and our signature asymmetry, every piece is designed to inspire and empower. WAIGWT? is more than fashion—it’s a daily ritual of style, power, and grace.

Brand Personality for

What Am I Gonna Wear Today?

Practical

Down-to-earth and sensible, focusing on functionality without compromising style. WAIGWT delivers pieces that are both useful and fashionable, suited for everyday wear.

Reliable

Dependable and trustworthy, ensuring that each garment is designed to perform well and endure through various activities and occasions. WAIGWT is a go-to for consistently high-quality and comfortable fashion.

Empowering

Inspiring self-assurance and pride, WAIGWT? helps wearers feel confident and strong through its thoughtfully designed pieces.

Elegant

Refined and sophisticated, enhancing the wearer's presence with a touch of grace and style that commands attention and respect. The designs empower individuals to present themselves with assurance and grace, knowing they look their absolute best.

Timeless

Focused on creating styles that transcend trends, the brand embodies a sense of enduring beauty. Classic designs ensure that pieces remain relevant and stylish for years to come.

Sophisticated

With an emphasis on detail and craftsmanship, the brand radiates sophistication. It caters to those who appreciate the finer things in life, offering clothing that reflects their discerning taste.

WAIGWT? - Wear what feels right today

Core Values for

What Am I Gonna Wear Today?

Quality First

Using only the finest fabrics and
impeccable craftsmanship to ensure exceptional durability and comfort.

Versatility

Our designs seamlessly transition from day to night, offering flexibility and adaptability to fit every aspect of your life.

Sophistication

Elegance and refinement are at the heart of our brand, creating timeless pieces that exude a sense of grace and class.

Innovation

Our signature asymmetric designs add a modern twist to classic fashion, setting our brand apart and making each piece unique and memorable.

Empowerment

We aim to inspire confidence and self-expression, helping our customers feel their best and radiate their innerstrength.

Sustainability

We are committed to ethical practices and sustainable production methods, ensuring our fashion is as kind to the planet as it is to you.

Customer-Centric

Our customers are at the heart of
everything we do, and we strive to exceed their expectations with exceptional service and attention to detail.

About The Founder

Irina Adam

WAIGWT? was born from our founder’s quest to find the perfect balance of style, comfort, and confidence in daily dressing. A passionate fashion lover with a creative vision, she set out to design pieces that inspire confidence and positivity.

Her goal was to create more than just an answer to ‘What am I gonna wear today?’—she wanted to turn it into an empowering ritual. From the boldness of Boss Today to the elegance of Grace Today and the chic simplicity of Style Today, each piece reflects her commitment to self-expression, versatility, and sophistication.

At WAIGWT?, we believe true style is about wearing what feels right today—because when you feel good, you radiate confidence and grace.

Questions & Answers

FAQ

Do you offer international shipping?

Currently, we only offer shipping within the UAE.

What is your exchange and refund policy?

You can exchange your purchase within 3 days of delivery or request a refund within 7 days. T&Cs apply. Kindly refer to our Terms of Service for more details.

Can I modify or cancel my order after placing it?

Unfortunately, we do not accept cancellations after an order is placed. Please contact us immediately for assistance with any order modifications.

How can I choose the right size?

Please refer to the size chart attached to ensure you select the perfect fit.

Will there be a men's collection available?

Yes, a men's collection will be launching soon! Stay tuned for updates.

How long will delivery take?

Delivery typically takes 2-5 business days within the UAE.